America's Motorcycle Store.

Founder and CEO

When I was just 4 years old my Dad bought an old Yamaha enduro, and along with it came a box of parts that was actually a 1969 Honda Z50.

Over a cold Buffalo NY winter, my father and I spent our afternoons in the basement reassembling and cleaning up this cool old trail bike.

I was turning screws, grabbing wrenches, and of course, holding the flashlight while he did everything a 4 yr old probably shouldn't.

We had her ready for the spring/summer and I've been riding motorcycles pretty continuously ever since.

I was fascinated by Ducati's in my early teens, and bought a Monster 620 Dark at 16 years old. Since then I've owned over 200 exotic streetbikes, from Cagiva Mito 125's to the Ducati Desmosedici and Bimota Tesi H2 with just about everything in between of note being included.

I've actually rode them all, crashed a few, raced a few, adventured for thousands of miles at a time on some, and I have hundreds of thousands of miles of 2 wheel travel under my belt (almost all on exotics too!).

The birth of BellissiMoto - In spring of 2007 I purchased a brand new Ducati 1098, which I was riding through the Appalachian mountains, and all around campus basically every day. I was 20 years old, attending Clemson University, and wanted to upgrade my bike, but all the parts I had ordered from the stores that existed at the time were kind of a let down.

I once remember installing a few carbon fiber parts to my 1098, stepping back about 5 feet, looking at the bike, and having to question if I had made it better or worse! :( This was unacceptable, and the existing shops were just sad, with a rather unaccommodating attitude, a pretty poor quality product line, and they just didn't seem to get "it".

Since they wouldn't order me the parts I wanted, from companies like EVR, Matris, Carbonvani, Bitubo, CNC Racing, Marzocchi, Zard, CarbonDry Japan, Rizoma, STM, and more... I knew I would have to go it alone.

With just enough cash saved to pay for my last year in college, I decided to risk my last semesters worth of money (about $12,000) to start my company BellissiMoto.

I was just 21 now and was running this business from my on campus apt. I kept my inventory in my closet and was making international business deals on my computer in the classroom rather than listening to my professors throughout pretty much my entire senior year. We've only gone up from there - steadily, quietly, consistently, and proudly, BellissiMoto has turned into one of the most respected motorcycle shops in the country.

Since then I've never stopped riding, and have gone back to riding dirt and street bikes, on public roads, trails, and tracks around the world! From riding dirt bikes on the trails in Moab and through Arches National Park to dragging knee at Sepang, pushing for top speed at Philip Island, or somehow winning endurance races in the Philippines, my life has been one fantastic ride.

Now, 17.5 years later, in the fall of 2025, I'm launching 2WheelHQ so I can push the industry further, faster, by offering an expanded catalog of exotic parts to an expanded customer base.

I hope you will support us as we will support the sport!

#2 / Vice President

Yes, Yes... If Randy get's hit by a bus one day, I'm taking over!

Muahahahahaha!!!

On a serious note, I've been riding streetbikes for decades, and after shopping Randy from BellissiMoto for a couple years starting in 2008, I transitioned to working for him in 2010, and now I'm proud to say that I've helped him grow one of the most respected motorcycle businesses in the country, that has positively improved the lives of tens of thousands of customers.

With 2WheelHQ, I', excited to take that same attitude and offer our customers a whole new way to have more fun on 2 Wheels.

GranPaul, aka #3

The oldest and yet somehow fastest member of BellissiMoto. Paul is a 21 yr veteran of the Air Force and was a known Yamaha expert until Randy lured him to the dark side with a cushy job, a Ducati Monster S4RS, and the opportunity to start his own race team.

Which he did start (TARMAC FACTION), and he and his teammate raced, won, and then went on to win CHAMPIONSHIPS, before moving up to the national level, qualifying, competing, and finishing in the most competitive MotoAmerica Race class, at the age of 50!

Since then he's been building custom Ducati, Yamaha, and now CF Moto Motorcycles and riding them however he likes, when he's not here in the store helping you with your needs and wants.

Shipping Manager

This man is personally responsible for the quality of thousands of packages that ship out from our Las Vegas location.

He also decides just what sort of swag, and how much of it, goes into each shipment, so you definitely want to be on his good side ;)

He's also a dedicated motorcyclist, who currently owns one of the worlds most custom, and insanely fast Ducati Panigale V4's, nicknamed the "Superrichera" and his past bike include ultra trick Aprilia RSV4's, BMW S1000RR's, and more.

If you need or want a second or a third opinion, feel free to ask for Richard's, it's never terrible to do so.